Gold masterbatch and other metallic color masterbatches share the common goal of imparting shiny, metallic finishes to plastic products, but they differ in pigment formulation, color effects, and specific applications.
Gold masterbatch specifically focuses on delivering vivid, luxurious gold tones with high concentration of gold pigments that ensure a bright, lustrous finish. It is engineered for impeccable strength, superior finishing, and color consistency, with moisture resistance and mechanical strength preservation during processing. Gold masterbatch is typically customized for polymers such as PE, PP, PET, ABS, and PVC, aimed at applications requiring an elegant gold appearance like cosmetics containers, toys, packaging, and automotive trim.
Metallic masterbatch, on the other hand, includes a broader variety of metallic pigments and effects beyond gold, such as silver, bronze, copper, and even custom shades and finishes ranging from glossy to satin or matte metallic looks. Unlike traditional metallic pigments, metallic masterbatch offers better dispersion and uniformity in the finished product with enhanced durability, scratch resistance, and UV stability. This makes metallic masterbatches versatile for packaging, automotive parts, consumer goods, textiles, and construction materials where different metallic effects and finishes are needed. They provide strong visual appeal with cost-effectiveness by using concentrated metallic pigment blends pre-dispersed in carrier resins, facilitating consistent production results.

In summary, gold masterbatch is a specialized subset of metallic masterbatch formulated specifically for rich gold coloring with high color intensity and finishing quality. Metallic masterbatches cover a broader range of metallic shades and finishes, designed for versatile aesthetic and functional applications with enhanced durability and processing ease. The choice between them depends on the specific color effect desired, mechanical and environmental performance requirements, and end-use industry demands.